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Say Cheers

The task for this project is to choose a beer brand to redesign, extended
to the logo and packaging labels. The packaging includes different shapes, such as bottles, cans and a 6-pack container.

The Fat Tire series I redesigned had an interesting story behind it. The founders ride bicycles with fat tires. They taste different beers while travelling Europe by bike. So I put the concept of road cycling into the
label design.